RADIANT CHURCH — LEXINGTON, KY

We tell the story.

You Live it.

The Creative & Communication Team exists to help every ministry, event, and message of Radiant Church reach the people it was made for.
Submit a Request
See What we do

"

We are a worshiping and praying church that exists to lead people to become radiant followers of Jesus. Everything we create serves that mission.

01 — WHO WE ARE

Storytellers. Designers.
Communicators.

We are the team behind how Radiant Church shows up on screens, in inboxes, on stages, and in the hands of people who are finding their way to Jesus.

01

Thoughtful

Every decision has a reason. We don't just make things look good. We make sure they mean something and serve a purpose that's bigger than the design itself.

02

Excellent

We hold a high standard not out of pride, but because the message we carry deserves our very best. Good enough is not our baseline.

03

Clear

We write for the person who has never been to church. We design for the person who scrolls fast. Clarity is not just a preference. It is our standard.

04

Human

We write and design like real people talking to real people. No corporate language. No distance. Just warmth, honesty, and something worth reading.

02 — HOW WE COMMUNICATE

The framework behind
everything we write.

Four steps. Every message. From a Sunday announcement to an Instagram caption to a full event campaign.

01

Hook

Start where people are. Make them feel seen before you ask anything of them. One sentence that stops the scroll.

02

Heart

Share the why. What's the meaning behind this? What does this have to do with real life? Point people toward Jesus without preaching at them.

03

Help

Give them what they need to know. When, where, what, why it matters. Keep it short. Make it easy to act on.

04

Invitation

Guide, never pressure. "We'd love to have you" not "You need to be there." Always end with a clear, warm next step.

03 — SIGNATURE LANGUAGE

"There's a place for you here."

Belonging — Use for invitations and welcome

"You don't have to walk this alone."

Community — Use for pastoral, care, groups

"Come as you are."

Grace — Use for first-time guest messaging

04 — WHAT WE DO

Every format. Every
platform. One message.

From the lobby screen to the newsletter, we produce creative that
works together as one unified voice for Radiant Church.

The Loop

Horizontal lobby display graphics. The first thing people see when they walk in the door on a Sunday.

Social Media

All sizes. Feed posts, stories, reels covers, and event graphics sized and optimized for every platform.

Subsplash Events

Save the Date reminders and sign-up forms with the right information captured and the right flow built.

Vertical TV

Lower lobby vertical screen graphics. Rotational announcements and event awareness at eye level.

Newsletter

Email graphics, layouts, and copy that feel personal and human. Designed to be read, not deleted.

Copy Writing

Captions, announcements, website copy, and email drafts written in the Radiant voice and framework.

Website Graphics

Hero images, event banners, and landing page visuals that carry the brand across digital surfaces.

Stage Communication

Scripts, talking points, and slide support for anything that needs stage time during a weekend service.

Campaign Packages

Full creative packages for series, seasonal campaigns, and major events that span every platform at once.

05 — BRAND STANDARDS

The rules that make us recognizable.

Every piece we produce lives inside these standards. Colors, fonts,
voice, and feel are not preferences. They are the system.

Color System

Three primary colors do all the work. Everything else supports. When in doubt, use less color.

Typography

Two fonts. One voice. Proxima Nova leads everywhere. Proxima Sera is the quiet exception.
Primary: Proxima Nova
ALT #1: Proxima Sera
ALT #2: Proxima Soft

Voice Guide

How we sound in every format. Four tone anchors. One consistent character.
  • Caregiver— Gentle, inviting, safe. Never harsh.
  • Innocent— Hopeful, light, faith-filled. Never preachy.
  • Everyman— Relatable, simple, grounded. Never distant.
  • Devoted Maker— Thoughtful, intentional, excellent

What to Avoid

Language Rules

Imagery Standards

These patterns break the brand and push people away instead of drawing them in.
  • Overly preachy or corrective tone
  • Guilt-driven statements or pressure language
  • Corporate or marketing-heavy phrasing
  • Insider church language without context
  • Em dashes in any written copy
  • Long unbroken paragraphs
Specific words and patterns we use intentionally, and ones we replace on principle.
  • Say "We believe" not "We hope to"
  • Say "We invite you to" not "You need to"
  • Say "Join us" not "You should come"
  • Say "We are" not "We'll try to be"
  • Short sentences. Natural rhythm.
  • Always lead to a clear next step.
Photos and visuals that feel like a Sunday morning. Real people. Real moments. No staged perfection.
  • Candid moments over posed portraits
  • Authentic expressions and genuine warmth
  • Natural light preferred throughout
  • Diverse and representative of our community
  • No stock photo clichés or overly polished sets
  • Bold and clear over busy and cluttered

06 — SUBMIT A REQUEST

Start here. We'll take it from there.

Every event, series, or campaign starts with the Creative Intake Form.
Fill it out fully and we can do our best work for you.

Fill Out the Intake Form

Name, date, description, themes, scripture, graphics needed, Subsplash, stage time. Everything the team needs to start strong.

We Review and Confirm

The creative team reviews your request and reaches back out within a few business days with a timeline and any questions.

Creative Gets Built

We handle the design, copy, and any coordination needed across platforms. You approve and we publish.
OPEN THE INTAKE FORM